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Jeremy Lin Mint Shake

I was with couple of my friends hanging around in the city and we decided to go ShakeShack to get double shack burgers with large fries. And, guess what was on the menu…… The Jeremy Lin Mint Shake!!!! What!!!

I was one of the original followers of Linsanity, but I never saw this LINsane. I began to realize the power of marketing. Everyone standing in the line, including myself, got The Jeremy Lin Mint Shake. I remember it was about 6 dollars.

“The attention economy is not growing, which means we have to grab the attention that someone else as today” – Brent Leary


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